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Luana de Mattos

With a background in cognitive science, Luana de Mattos Gabriel applies behavioral insights to guide human-centered transformation. She draws on international experience across start-ups, consultancies, and NGOs to design digital products and strategies that align technology with human needs.

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The Hidden Cost of Change: Managing the Human Side of Transformation

While driving business transformation, consultants often neglect the human dimension of change. This article examines what employees experience during transitions and why transformation fails without addressing human needs. With accelerating technological change becoming the norm, fostering psychological safety, tailoring strategies, and preventing change fatigue are crucial for success. Today’s consulting excellence lies in guiding organizations through constant disruption while helping employees adapt and thrive in rapidly evolving environments.